Scaling Personalized Video [4/6]
5 min video is still too lengthy for someone to watch it all, I could shorten it to not more than 3.5 mins. I realized that since I’m targeting prospects of the same industry and criteria, I could scale it by splitting the video into two blocks.
The first block is the introduction in which I would address them directly to make the prospects feel personalized, this has to be created individually.
The second block is the one with the common core message. This clip, I could use for multiple prospects.
This way I’m able to create 10 – 20 personalized videos in 2 – 3 hours.